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New Delhi, November 24, 2011: ASUS Technology, a leading international brand driven by innovation and commitment to quality for products, has unveiled the long anticipated ZENBOOK that fuses masterpiece design and incredible performance. The ASUS ZENBOOK is designed to be effortlessly enjoyable without compromising on performance. It exudes the perfect balance of elegance and power in an Ultra book.
This impressive first Ultrabook from ASUS, which is available in 11.6-inch and 13.3-inch varieties, focuses on user experience and aesthetics more than any previous ASUS notebook.To develop this state of the art product, ASUS development team focused on four key incredible principles that guided the development team during the designing phase of ZENBOOK.
Pure Design
Art melds seamlessly with technology upon viewing the ASUS ZENBOOK. The silver exterior panel features a concentric circle design that refracts a halo of light that excites the senses. With a thickness of 0.11” at the front and 0.67” at the rear, the ZENBOOK UX31 exterior lines are sleek, making it the thinnest Ultrabook in the market and perfect for users constantly on the go or in the classroom.
Unrivalled Performance
The ZENBOOK™ is designed with an instant on feature that resumes the system in about 2 seconds and features incredible standby time up to ten days, which is four times more than the industry standard. Although svelte and sleek, the ZENBOOK packs an impressive and uncompromising list of technological breakthroughs. It uses the latest Intel second-generation Core processors (optimized for mobile use), SATA Revision 3.0 solid state storage of 256GB (SSD), Bluetooth V4.0 and USB 3.0. ASUS has also added USB Charger+ technology, which uses the powered USB 3.0 port to recharge portable device in a fraction of the time it would normally take. To accommodate all of these technologies, ASUS engineers designed custom cooling technology using a V shaped channel with a unique copper finish design for improved airflow and cooling. When battery life dips below 5 percent, the ZENBOOK will automatically saves files in progress to prevent data loss. |
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Incredibly Green
The ZENBOOK™ provides its users a peace of mind in knowing that they are consuming less energy. It utilizes ASUS’ patented Super Hybrid Engine II technology, which intelligently conserves battery life and allows the ZENBOOK to have up to 25 percent more battery life than other Ultrabook designs.
Transcending Audio
Recognizing that an Ultrabook is not only a tool for work, but also for entertainment, each ZENBOOK is equipped with ASUS SonicMaster technology, an optimized fusion of hardware and software developed by the ASUS Golden Ear team and Bang & Olufsen ICEpower. SonicMaster provides a wide sonic spectrum surround that can fill a room with sooth jazz or the tranquil sound of a mountain stream.
Leading Technology Partnership
In addition, Intel has contributed the incredible processor technology for ASUS’ groundbreaking masterpiece.
“Today’s introduction of ASUS ZENBOOK is a vivid proof of fundamental transformation that Ultrabooks are ushering in the space of personal computing. It is packed with the security, responsiveness, and other exciting features, that deliver on the promise of the Ultrabook, to offer the most complete and satisfying computing experience,” Alex Huang, Country Head, Systems Business Group, ASUS Technology Pvt Ltd (India).
In the few months since Intel first unveiled this new type of device, ASUS has delivered an amazingly light design powered by the visibly smart performance of the second generation Intel Core i7 and Core i5 processors.
Pricing &Availability
The ZENBOOK UX31 will be available in India at a price point of MRP Rs 89999/-.
About ASUS:
ASUS, the world’s top 3 consumer notebook vendor and the maker of the world’s best selling and most award winning motherboards, is a leading enterprise in the new digital era. ASUS designs and manufactures products that perfectly meet the needs of today’s digital home, office and person, with a broad portfolio that includes motherboards, graphic cards, optical drives, displays, desktops, Eee Box and all in one PCs, Notebooks, netbooks, tablet devices, servers, multimedia and wireless solutions, networking devices, and mobile phones. Driven by innovation and committed to quality, ASUS won 3,398 awards in 2010, and is widely credited with revolutionizing the PC industry with the Eee PC. With a global staff of more than 10,000 and a world class R&D team of 3,000 engineers, the company’s revenue for 2010 was around US$10.1 billion.
For More Details:
Komal Tomke – Sr. PR Specialist-System Business Group India
Mobile: 9920963962, Email ID: komal_t@asus.com, Alternate Email ID: tomkekomal89@gmail.com.
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